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Etienne Ferreira
Owner and Founder, TRUEKRAV
HELLO
If you’ve stumbled onto this, you’re probably here for one of several reasons: you want to start self-defence training, you’re already doing it, you’re teaching it, or you’re in the business of stopping bad people from doing bad things. Either way, congratulations, you’ve arrived at the right place.
For the past two decades, I’ve operated, taught, protected, and more importantly, broken bones to figure out what actually works. I’ve torn apart every weakness in self-defence systems, spent my own money, time, and body finding the limits, and then pushed straight through them.
A BIT ABOUT ME
I’m Etienne. I’m 44, South African, and once upon a time, I was meant to join the British Army. Then an Israeli combat veteran persuaded me to bin that plan and train with him instead. He wasn’t wrong. That decision built my career.
IN THE PROCESS, I ALSO LAUNCHED TRUEKRAV
Not just another martial arts gym, but one of the world’s most brutally effective self-defence schools, running 500 classes a year in Cape Town for over 13 years. And if you think that’s excessive, remember: South Africa sees 85 murders a day. You don’t survive that environment with soft, watered-down nonsense.
TRUEKRAV has trained everyone, from single moms to anti-terror units. I’ve taught military professionals, private security operators, and civilians across the globe. The result? References, testimonials, and recommendations from people who have actually used this training in the worst moments of their lives.
Then there’s INGUZ,my discreet protection company for the ultra-wealthy. No websites. No ads. Just word of mouth, and a phone call you hope you never need to make.
So yes, TRUEKRAV is more than a school. It’s a tier-one solution to violent crime. Whether you’re a civilian who refuses to be a victim or a professional who needs an edge, you’re in the right place.
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Available Courses
TRUEKRAVÂ Women's Self-Defence
Every day, women everywhere face harassment, assault, and violence that never seems to slow down. And the worst advice? “Wait for help.” Because when danger strikes, there is no cavalry, only you.
That is why this Women’s Self-Defence Course exists. Built in one of the world’s most violent cities, reviewed, tested, and proven in reality by women who have actually used it to fight back and win. These are not fancy tricks, they are practical, adaptable, and brutal skills recommended by military and law enforcement professionals.
For just 75 USD, you get full access immediately. No waiting, no fluff, only the exact tools that could save your life.Â
Do not put it off. Because when violence finds you, excuses will not help, training will.
 Cost : $75 USDÂ
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TRUEKRAV Defence Class
If you want survival skills that actually work, then welcome to Defence Class. This is the online version of private Truekrav training, minus the price tag, but with the same savage effectiveness.
Every month, new content drops into your personal digital library. You’ll follow the exact same curriculum and progression as if you were training one-on-one at Truekrav HQ in Cape Town : The city where violence isn’t theory, it’s a daily headline.
No experience? Doesn’t matter. Defence Class is built for men and women aged 13 and up. Whether you’re a teenager, a parent, or a professional, you’ll learn tested tactics trusted by law enforcement, security operators, and ordinary people who’ve used them to survive.
For $75 a month, you get relentless, no-nonsense training, plus free in-person classes at Truekrav HQ if you’re in Cape Town.Â
Cost : $75 USD per month
TRUEKRAV Master Instructor File
The Master File is the crown jewel of Truekrav, the same resource used by our own instructors. It gives you instant access to the exact theory and techniques I roll out when planning their classes.
This is the full spectrum of self-defence, from hand-to-hand combat to knives, guns, rifles, sticks, ground fighting with weapons, and far more. Nothing is left out.
It is perfect for self-defence instructors who want to upgrade their curriculum, or for serious individuals who want Truekrav instructor-level knowledge, whether for their own protection or to start a training group with friends and family.
The Master File is updated every six months with new scenarios, new variations, and new perspectives, ensuring it always evolves.
The cost is 3,500 USD, a serious investment for serious people.
Cost : $3,500 USDÂ
TRUEKRAV COMBAT CLUB
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Combat Club is not weekend plinking, it delivers Tier-1 level hard skills for firearm owners who take protection seriously. Training goes far beyond basic shooting, members learn combat shooting, close quarters battle, house clearance, third party protection, and more.
The program focuses on structured dry-training sessions, where vital techniques are drilled and perfected without live fire. These skills are then reinforced on live range days, where you pressure-test everything under stress.
Combat Club sharpens precision, discipline, and readiness, leaving you fully prepared to defend yourself and those you love in real-world violent encounters.
The cost is 100 USD per month, with new content delivered to your personal library every month.
 Cost : $100 USD per monthÂ
